Visualizing Marketing: From Abstract to Intuitive

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Product details

Management number 201813483 Release Date 2025/10/08 List Price $74.54 Model Number 201813483
Category

Format: Paperback / softback
Length: 300 pages
Publication date: 23 March 2024
Publisher: Springer International Publishing AG

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.


Dimension: 210 x 148 (mm)
ISBN-13: 9783031182174
Edition number: Second Edition 2023


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