Rebel eight jacket

XL Rebel Eight flannel inside jacket

REBEL8® began at 833 Divisadero Street, a small studio apartment in the heart of San Francisco measuring less than two hundred square feet. With just $500 and a positive mental attitude, Josh didn't just want to start a business, but build a brand that resonated with like-minded individuals who shared his values. The walls were covered with inspiration—Giant's original art for the first catalog hung above a listing for warehouse space, a constant reminder of the next goal. So, he got to work, screenprinting a batch of tees and selling them to anyone who wanted to support.

Underneath the loft bed, every box of inventory was packed in, while the kitchen served mainly as storage for shipping supplies. Each morning, boxes were hauled into the alley to fulfill wholesale orders one by one. No investors. No shortcuts. Just grit, creativity, and an unwavering belief in REBEL8®.

Three years later, REBEL8® moved into its first warehouse—the very one from