Not Just Data: How To Deliver Continuous Enterprise Data

Every organization wants an enterprise data ecosystem that enables better-informed, data-driven decision-making. They also want to operationalize effective artificial intelligence (AI) to streamline their workflow, better serve customers, and improve the bottom line. To accomplish these goals, they require a continuous flow of enterprise data. Enterprise data is up-to-date, high-quality data from across the organization; it becomes continuous enterprise data when it is delivered on an as-needed basis to the right data consumers, human or AI, reflecting their changing needs over time.This book is written as a management novel, along the lines of The Goal and The Phoenix Project. It follows the journey of an enterprise data warehousing team at a Fortune 500 company, sharing lessons and insights from decades of hard-earned experience. The story and its lessons are pragmatic and useful for both technical and non-technical readers.The team builds a continuous enterprise data pipeline, applying Data Vault 2.1 strategies to ensure a scalable, auditable, and, most importantly, future-proof solution. After a visible failure under a traditional way of working (WoW), the team adopts a modern, incremental WoW at first, then evolves it into a continuous delivery, DataOps-style approach. Overcoming common challenges along the way, the team successfully delivers a continuous stream of enterprise data in a complex and evolving regulatory environment.If you work in an organization that relies on enterprise data, this book is for you. Discover how the team overcomes challenges that are all too familiar.Why You Want to Read This BookNot Just Data presents a pragmatic, realistic example of how a data team can overcome the technical and organizational challenges that they face when delivering a continuous enterprise data pipeline. It shows you how to apply DataOps/DevOps-style WoW in an established, enterprise-class setting. This book describes the missing aspects of your enterprise DevOps strategy required to address enterprise data issues.What People Are Saying"Data is everywhere, yet the work behind it is often wrapped in jargon and complexity. Not Just Data is a highly readable and actionable book, perfect for today's leaders who want a value-oriented approach to enterprise data initiatives and a clear view of the cultural and team-level shifts required for success." - Laura Brandenburg, Author of The Value-Driven Business Analyst"This book makes the lessons and wisdom from decades of experience easily accessible and understandable to both technical and non-technical readers. It will help you build a modern enterprise data team and deliver a modern enterprise data platform that provides high-quality, continuous data for AI and business decisions, regardless of your organization's industry or scale." - Kent Graziano, The Data Warrior"If The Goal taught us to master constraints, and The Phoenix Project and The Unicorn Project modernized our operations and development, Not Just Data solves the final bottleneck: information. Scott Ambler has delivered the missing manual for the BANI age, showing leaders exactly how to clear the 'Data Debt' that is holding their AI initiatives hostage." - Michael Vizdos, Co-author of The Enterprise Unified Process"If you truly want enterprise-level delivery of data value, this book will give you the easy-to-read but nonetheless tough love you may need, and a plan to execute delivery." - John Giles, Author of the Data Elephant book seriesNot Just Data brings clarity across people, ways of working, enabling technology, and the data lifecycle from capture through to insight in a way that is both compelling and deeply practical. This is a book that will be gracing a special place on my bookshelf!” - Shane Gibson, Author of “an Agile Data Guide” series Read more