Library Marketing Basics

Library Marketing Basics is a practical guide for beginners to learn basic marketing tips to raise the profile of their library. It offers tips and tricks that can be done on a shoestring budget, such as planning a large-scale marketing campaign, developing a professional identity and brand, obtaining buy-in from colleagues, and developing relationships with stakeholders. The book focuses on developing a "library" brand, creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices for signage, website vocabulary, and promotional materials.

Format: Paperback / softback
Length: 332 pages
Publication date: 26 March 2019
Publisher: Rowman & Littlefield

Library Marketing Basics is a comprehensive guide for librarians who want to raise the profile of their library. Unlike other books on library marketing that assume a full-time marketing staff, this book offers tips and tricks that any librarian can do to market the library. The book focuses on small changes to the services a library provides to raise its profile, such as developing a "library" brand, creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. The book also includes practical examples from the non-library/corporate sector on how to use currently existing marketing tools and apply them to the library. The book emphasizes the importance of developing a "library" brand, creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. It shows that you don't need a big budget to market the library, just a small team of like-minded colleagues.

Weight: 504g
Dimension: 152 x 227 x 24 (mm)
ISBN-13: 9781442239630