Gatorade Sports Drink, Fierce Grape, 20-Ounce Bottles (Pack of 24)

In early summer of 1965, a University of Florida assistant coach sat down with a team of university physicians and asked them to determine why so many of his players were being affected by heat and heat related illnesses. The researchers — Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada — soon discovered two key factors that were causing the Gator players to ‘wilt’: the fluids and electrolytes the players lost through sweat were not being replaced, and the large amounts of carbohydrates the players’ bodies used for energy were not being replenished. The researchers then took their findings into the lab, and scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction ‘Gatorade’.

• Gatorade and GSSI continue to search for and study new and innovative ways to help athletes improve performance by facilitating proper hydration and nutrition
• Gatorade Feirce Grape flavored sports drink is scientifically formulated as an electrolyte and carbohydrate solution proven to rehydrate, replenish and refuel
• Advanced hydration and carbohydrate energy for maximum performance Gatorate has been reformulated without High Fructose Corn Syrup but still provides carbohydrate energy to fuel athletes' working muscles during activity