Digital Pricing Strategy: Capturing Value from Digital Innovations

A comprehensive guide on digital pricing strategies is essential for postgraduate, MBA, and Executive Education students, providing a best practice overview and practical tools for implementation with case studies and interviews from global leaders.

Format: Paperback / softback
Length: 312 pages
Publication date: 27 June 2023
Publisher: Taylor & Francis Ltd

Here is the rephrased text:

Comprehensive and essential reading for postgraduate, MBA, and Executive Education students, this book offers a best-practice guide on designing and executing successful digital pricing strategies. Packed with case studies, interviews with global leaders in digital pricing strategy, and practical tools for implementation, it provides a deep understanding of the latest trends, techniques, and best practices in digital pricing. Whether you're a business professional looking to enhance your skills or a student seeking to gain a competitive edge, this book is a valuable resource for anyone seeking to thrive in the digital marketplace.

Digital pricing strategies have become increasingly important in today's business landscape, as companies strive to stay competitive and meet the evolving demands of consumers. This book provides a comprehensive and practical guide to designing and executing effective digital pricing strategies. It begins by exploring the key factors that influence digital pricing, such as market dynamics, customer behavior, and competition.

The book then delves into the various approaches to digital pricing, including dynamic pricing, value-based pricing, and subscription-based pricing. It provides detailed examples and case studies of companies that have successfully implemented these strategies, showcasing the benefits and challenges they faced along the way.

One of the key strengths of this book is its emphasis on practical tools and techniques for implementation. It offers a step-by-step guide to creating and refining digital pricing strategies, including how to use data analytics to optimize pricing decisions and how to communicate pricing changes to customers effectively. The book also includes a wealth of resources and references for further reading, allowing readers to deepen their understanding of digital pricing and stay up-to-date with the latest developments in the field.

In conclusion, this book is a must-read for anyone seeking to excel in digital pricing strategy. It provides a comprehensive and practical guide to designing and executing effective digital pricing strategies, backed by real-world examples and practical tools for implementation. Whether you're a business professional, a student, or a consultant, this book will help you gain a deeper understanding of the digital pricing landscape and develop the skills needed to succeed in the digital marketplace.

Weight: 614g
Dimension: 173 x 246 x 21 (mm)
ISBN-13: 9781032127729